What is a Google Ad?
There are different kinds of Google Ads but the type you probably see everyday are Search Ads. Search Ads are very powerful because they put your website at the top of Google rankings. So even if your competitor is ranked #1, you still get to appear first.
Here’s a mock example so you’ll know a Search Ad the next time you see one:
Service near me
Your Business, LLC
High conversion headline we wrote
Here we add text written specifically for the ad so people know immediately what you offer and why you’re the best solution for their needs. And under it, we link to the most relevant pages based on the search term.
Services Locations Coupons Call Now
#1 ranked competitor
#2 ranked competitor
So the basics are simple: you’re essentially paying to skip to the front of the line. But like with most things in the world, actually putting that into practice gets very complicated. An inexperienced Google Ads manager could easily blown your entire budget by putting an ad in the wrong place. You could get a thousand clicks, but a thousand people who aren’t in your service area aren’t worth much for your bottom line.
Another reason to go with a Google Ads pro is the ad itself. Just being at the top of the list doesn’t guarantee potential customers will click on it. They have to feel good about your website, especially if you’re a company they maybe aren’t familiar with yet. With Rock City Digital, your Google Ads manager knows the right language to use for your audience. And we adjust the ad as new data comes in, actively optimizing it as we go to refine the quality of conversions.
4 signs your business will benefit from Google Ads
- You have an online business but struggle to get noticed on search engines
- Your competitors always seem to top the pay-per-click (PPC) advertising charts
- You’ve been experiencing a drop in high-quality clicks, leads, and conversions
- Your website’s pay-per-click traffic has been progressively decreasing, or there’s been a sharp drop-off without any clear reason or explanation
Leading Google Ads company in Little Rock and NWA
Your Project Manager is your on call contact
Our Google Ads team runs and optimizes your campaign