Why Invest in Social media management
Social media is one of the easiest ways to build relationships with your audience. From Facebook to Instagram, we use social media to stay connected to people, businesses, and more. Social media can influence what we spend our money on and when we spend it. For example, if you’re thinking about buying something, then see a huge sale for that item when you’re scrolling on your feed, you might actually end up deciding to make a purchase just because you saw that sale going on. Social media is a powerful tool, and if your business isn’t taking advantage of it, you are most certainly missing out.
One of the most obvious, although sometimes forgotten, advantages of being on social media is that it gives your business an opportunity to BE SOCIAL. More than ever, people want to invest not only into a product or service, but the people behind the brand. Social media gives you the opportunity to show your audience that there are real people behind the business. From showing behind-the-scenes looks at day-to-day operations to engaging with your customers in the comment section, social media is a great tool to connect with and gain loyal customers.
How Can Rock City Digital Help with Social media management?
If you’re looking for someone to step in and manage your social media, a digital marketing agency can be a great option. At Rock City Digital, we know that outsourcing your social media can seem daunting. After all, how can you make sure your brand’s story is being told if you’re not the one handling what content gets posted and when? We totally understand this fear. That’s what makes our social media crew so great; we WANT to tell YOUR story and we love using social media to do it for you.
Our social media management process ensures your brand, business, goals, and people are the center focus of your social media strategy. We kick things off through an initial meeting and trust us when we say, we don’t beat around the bush. We want to get to know you and your business like the back of our hands. It’s kind of like a super intense first date. This allows us to put together a social media strategy based on your goals and what you’re wanting to achieve on social media.
As we come up with a strategy, we brainstorm and present crazy, fun ideas that we think will get your brand the attention it deserves. From there, our social geeks deploy to gather content. This means we show up with a camera (and whatever other geeky equipment we need) to get photos and videos to post on your feed.
It will take about 30 days from our kickoff meeting to going live. Trust us when we say you’re going to be super giddy over the stuff we come up with…and so will your followers.
The Ongoing Perks
An ongoing social media strategy entails more than JUST posting content. It isn’t enough to post content and be done with it; content is everywhere. We put strategy behind everything we do, which means we do things for a reason. We look at data and analytics, such as reach and engagement, to make sure that what we are doing is working. If it isn’t we tweak it until we find what sticks. We always strive to beat the performance of the previous quarter. Social media management is ongoing; it doesn’t stop at measuring results. Results, even good ones, give us the opportunity to keep doing better and better.
With us, you get fresh Content, every single month. We make sure to come on location to capture new, relevant content unique to your business. We never grab content from stock sites or Google image search. All of our social media geeks are skilled in photography and videography and we come out to you to get that content. Your social media page should be a reflection of you and your company, not someone else’s!