Case Study
Growing a local pest control provider 200%
In 2019, West Termite, Pest & Lawn, a well-established, family owned and operated pest control and lawn care company, came to Rock City Digital after struggling to see meaningful results from their digital marketing efforts under the management of their previous agency.
Results Achieved:
We saw triple-digit growth in the first year with a notable increase in website traffic, social media impressions and engagement, and customer conversions. Since 2019, we’ve maintained consistent growth.
Performance Insights and Comparisons over 3 years:
200% Increase in Website Traffic
313% Increase in Organic Search Traffic
50 keywords in #1 position on Google
The frustration of constant changes in their point of contact and missed market opportunities lead them to our team of Geeks. Despite attracting substantial website traffic, they were struggling to see consistent results. Seeking a more effective and reliable partner, they turned to Rock City Digital for our expertise in Website Design, SEO, Google Ads, and Social Media.
Partnering with Rock City Digital in January 2019, West Termite, Pest & Lawn began revamping their digital presence and on a mission to drive meaningful growth.
Rock City Digital implemented a comprehensive strategy that encompassed the following key elements:
Website Design
The agency designed a user-friendly and visually appealing website that showcased West Termite’s services and expertise across their 8 locations.
Search Engine Optimization (SEO)
A robust SEO strategy was implemented, focusing on keyword research, on-page optimization, and off-page link-building to enhance organic search visibility.
Google Ads
Rock City Digital managed Google Ads campaigns to ensure targeted and cost-effective advertising, driving high-quality traffic to the website.
Social Media
Original, engaging social media content was created and managed across Facebook to increase brand awareness and engagement.
Ongoing website management
With the ability to submit content edits and updates to the website at no additional fee, our team was able to keep up with the client’s continued growth and success by frequently updating locations, hours of operations, job postings, and more.
