Case Study
How we conquered the market for an Arkansas company
Results Achieved:
We achieved a significant triple-digit increase in Metal Roof Pros’ website traffic and gained dominance in Google rankings for their relevant keywords. This heightened online presence has been crucial in driving sales growth, fueled by a sustained surge in inbound leads through their website.
Performance Insights over 3 years:
523%+ Increase in Website Traffic: In just three years, Metal Roof Pros has witnessed a staggering increase in website traffic
26+ Keywords Ranking #1 on Google: Through our SEO efforts, Metal Roof Pros now ranks in the top position on Google for over 26 relevant keywords. This improved visibility has significantly boosted their lead generation and online presence
26+ Keywords Ranking #1 on Google: Through our SEO efforts, Metal Roof Pros now ranks in the top position on Google for over 26 relevant keywords. This improved visibility has significantly boosted their lead generation and online presence
Challenges faced by Metal Roof Pros
- Inadequate Website: When Metal Roof Pros initially approached Rock City Digital in the final quarter of 2020, they were facing several challenges. The most glaring issue was their existing website, which was designed by a different agency. While the design was acceptable, it lacked the necessary functions and features to attract and engage potential customers effectively.
- Ineffective SEO Services: Metal Roof Pros had been investing in monthly SEO services with their previous agency. However, they soon realized that these efforts were not yielding any significant results. The previous agency’s inaction and transparency had resulted in missed opportunities for this growing company.
Rock City Digital’s solution:
Website Design
Rock City Digital began by overhauling Metal Roof Pros’ website. The focus was on creating a user-friendly and visually appealing website that showcased the company’s work and services across 6 states, effectively. The new website design not only looked great but also made it easier for visitors to find information, view roofing options, and request quotes.
Search Engine Optimization (SEO)
Understanding the importance of organic traffic, Rock City Digital devised an SEO strategy tailored to Metal Roof Pros’ needs. This involved optimizing website content, improving site structure, and conducting extensive keyword research. The goal was to increase Metal Roof Pros’ visibility on search engines and drive more qualified traffic to their website.
Google Ads
To accelerate the growth, Rock City Digital implemented a Google Ads campaign. This approach aimed to capture the attention of potential customers actively searching for metal roofing solutions. By leveraging pay-per-click advertising, Metal Roof Pros quickly gained a competitive edge in their market.
