Case Study

Digital marketing as a recruitment solution

Results Achieved:

We created a remarkable surge in digital engagement for RedStone, highlighted by thousands of visits to their Career page in 2023 and significant overall growth in social media impressions. Notably, 20% of website traffic originated from social media, reinforcing the impact of an integrated online presence in attracting and engaging the desired audience. This comprehensive digital approach has been instrumental in amplifying RedStone’s brand visibility and driving their team growth.

Results in 2023:

9,000+ visits to RedStone’s Careers page, showcasing the high level of interest generated from all digital efforts

Social media results:

92% increase in social media followers

64% increase in impressions

20% of traffic came to the website from social media

Since 1973, RedStone Construction Group has been a prominent player in the roadway and asphalt construction sector. With over 300 team members and the COVID-19 pandemic coming to an end, they recognized the workforce shift and the importance of building a talented team.

RedStone approached Rock City Digital in October 2020 with a distinctive challenge: They were not looking to promote their services or products; instead, their primary objective was to acquire a workforce.

Their vision was to be found by individuals who were pursuing an alternate route to traditional college education and highlight the opportunities and earning potential within their industry

Our approach

By collaborating closely with RedStone to understand their unique needs and goals, Rock City Digital was ready to turn their digital marketing efforts into a recruiting powerhouse.

Website Design

We designed and built their website with a focus on a user-friendly experience with strong and professional design elements that showcased their commitment to quality and safety in the industry.

Search Engine Optimization (SEO)
While their previous agency was actively providing monthly services, the strategy and implementation was dated, contributing to some lackluster performance numbers. By starting with the client’s primary goal of acquiring a workforce, we crafted a custom SEO strategy to meet that unique need.
Social Media

We implemented a social media strategy focused on staff, exciting jobs, and celebrations that not only increased engagement but also played a crucial role in building social proof for job seekers. Using video and photo, this gave our team a chance to capture a variety of content – from the job sites and the people.

Ongoing website management
With our Website Care Plan, RedStone has been able to keep information current on their site information such as starting hourly ranges, and updating photos and videos. All within 1 business day.

Let’s talk about what RCD can do for you

Message RCD today or give us a call/text at (501) 500-5154