If you’re a local business owner in 2025, you’ve probably heard the buzz around AI tools like ChatGPT and how they’re changing the way people search online. And here’s the truth: they are changing it. More and more, people aren’t just turning to Google. They’re also...
You used to ask Google. Now? People are asking ChatGPT. AI tools like ChatGPT, Gemini, Claude, and Perplexity are changing the way people search for local services—fast. These days, instead of Googling “marketing agency in Little Rock” or “best med spa near Benton,”...
If you’ve been hearing more and more about ChatGPT lately, you’re not alone. It’s one of the most widely used AI tools out there, and it's helping people write content, brainstorm ideas, answer questions, and even get product recommendations. Naturally, a lot of local...
If you’re a business owner trying to get more eyes on your website, you’ve probably heard of SEO and SEM. But what do these terms actually mean, and which one is the right fit for your business? Let’s break SEO vs SEM down in a way that makes sense. SEO vs SEM: What’s...
If you’re a business owner wondering where to invest your marketing budget, you’ve probably heard phrases like SEO, Google Ads, social media marketing, or custom websites. But what do they really mean for you—and which one should you prioritize? Let’s break it down...
Let’s be honest—every business wants that coveted spot on page one of Google. And for good reason! When you rank high, you’re more visible. More visibility leads to more clicks. And more clicks? Those turn into leads, calls, and sales. But while most people think the...
If you’ve ever run online ads for your business—on Google, Facebook, or Instagram—you probably focused on the obvious: clicks and conversions. And while those metrics matter, they’re only part of the story. Digital ads can do so much more than just send people to your...
