If you’re a local business owner in 2025, you’ve probably heard the buzz around AI tools like ChatGPT and how they’re changing the way people search online.
And here’s the truth: they are changing it.
More and more, people aren’t just turning to Google. They’re also opening ChatGPT and typing questions like, “What’s a good marketing agency in Arkansas?” or “How much does social media management cost near me?”
This isn’t the future—it’s already happening. And if your business isn’t showing up in those answers, you could be missing out on a steady stream of high-quality leads.
But here’s the good news: showing up in AI search results like ChatGPT isn’t about doing anything wildly technical or out of reach. You just need to focus on clear, honest, helpful content that real people (and AI tools) can easily understand.
Let’s walk through three ways to help your business show up in ChatGPT and beyond.
1. Create or Update a “What We Do” Page With Clear, Localized Language
We can’t say this enough—make your services page easy to understand.
Instead of burying information across multiple pages or relying on buzzwords, we recommend a dedicated page with a straightforward title like:
“What We Do for Businesses in Arkansas” or
“Marketing Services for Local Brands”
At Rock City Digital, we’ve done this ourselves. Our page clearly outlines our core services—website design, social media management, SEO, SEM, and digital strategy—along with who we serve (home service providers, professional service providers, and non-profits) and where we operate (primarily in Arkansas, but we serve clients across the South).
We use natural, conversational language—like the kind people actually type when searching or talking:
“We help service-based businesses attract leads through social media, clean websites, and marketing that actually works.”
Why This Matters:
ChatGPT and similar AI tools pull from plain-language, publicly available content online. If your site spells out what you do in a clear and local context, it increases your chances of being included in AI-generated answers.
💡 Pro Tip: Don’t overcomplicate it. Write like a human. Mention your city. Include who your services are for. And don’t be afraid to reuse phrases your customers actually say—that’s what people (and AI) recognize.
2. Keep Your Google Business Profile Up to Date
If you haven’t done this yet—this is your sign.
Go to Google Business Profile and make sure your listing is fully claimed and updated.
Yes, we’re talking about old-school Google here—but don’t underestimate how much influence this still has on new-school tools like ChatGPT. AI models often pull data from trusted sources like Google, Yelp, and other public directories.
Here’s What to Include:
- Your business name and address (or service area if you’re mobile)
- Business hours and contact info
- High-quality photos
- A full list of your services
- At least 5 Frequently Asked Questions with clear, honest answers
Not only does this boost your visibility in Google’s local pack, but it also feeds reliable info into AI tools that want to give users the best answers.
3. Answer Real Client Questions in Blog Posts
Think about the last time someone called, DMed, or emailed your business with a question. Chances are, it’s something people are Googling or asking ChatGPT too.
Now, turn that question into a blog post.
Keep it simple—around 700–1,000 words. Answer the question clearly, use local language, and focus on being helpful, not salesy.
For example:
- “SEO vs. SEM: What’s the Difference and Which One Do I Need?”
- “Which Social Media Platforms Should My Business Be On?”
- “What Ads Can Do for My Business (Beyond Just Getting Clicks)”
Why This Matters:
Blog posts like these serve double duty. They help you rank better in traditional search and also provide quality information that AI tools can learn from and reference. You’re literally feeding the internet with better answers—and positioning yourself as the go-to expert in your space.
💡 Pro Tip: Use headings (like we’re doing here), short paragraphs, and bullet points. The easier your content is to skim and understand, the more likely it is to be used—and appreciated.
Let’s Bring It All Together
In 2025, being visible in tools like ChatGPT isn’t about chasing trends or gaming the system. It’s about being clear, helpful, and present where your customers are searching.
If your website speaks in plain language, your business listings are complete, and you’re answering real questions from real people—you’re already ahead of the game.
And if that feels like a lot to do on your own? We’ve got you.
At Rock City Digital, we specialize in helping local businesses like yours show up in all the right places—Google, ChatGPT, and everywhere in between. We don’t just build good-looking websites; we build websites and content that work for you.
Ready to build a smarter, stronger online presence?
Contact us today and let’s talk about your AI strategy.
