little rock SOCIAL MEDIA MARKETING SERVICES

Rock City Digital’s social media management services focus on maintaining your company’s presence on digital platforms such as Facebook and Instagram, driving engagement with your target audience, and elevating your brand with a unique strategy that balances consistency with creativity. Our team will develop and implement a comprehensive social media strategy for your brand, with an emphasis on original content creation and data-driven decision making.

1. Kick-off Call

It starts with a kick-off call. Like businesses, our kick-off calls come in all shapes and sizes. It’s a must for our geeks to understand your goals to effectively develop a strong social media plan. During our meeting, we’ll learn about you, your business, your businesses online personality and talk about the goals with your social media campaign. 

What to Expect

• Learn: Your Project Manager will ask a lot of questions and dig into exactly what makes your business stand out from competitors.
• Gather: Then, we’ll access the relevant social media pages, gather any needed logins, and ensure your social media team is set up to start right away.
• Forecast: Finally, your Project Manager will discuss your launch timeline and schedule your first content shoot so we can officially get to work.

2. Expert strategy development

During the first month, our social media geeks dig into your strategy. From your competitive social media audit to researching industry trends, these first steps make sure that we craft a plan that will resonate with your audience online. Then, we will craft a shot list for your content shoot and work on defining your tone of voice that matches your brands identity.

What to Expect

• Meet: After this first month, you’ll receive 30 days worth of content for approval to make sure that the direction that we are heading is one that you agree with before we launch.
• Action: After you approve our strategy, we prepare to launch!

3. Data-driven results

Social media is a game of constant adaptation, and we’re equipped to play the long game. With access to regular, detailed reporting delivered to you monthly, you’ll never have to guess what’s happening with your social media efforts or how we’re adjusting to keep your business competitive and showing up at the forefront of your market. Whether it’s making the staff in your office shine online, following a new trend, or engaging with your online community, our experts understand your industry. 

What to Expect

• Transparent Reporting: You’ll receive an automated report each month directly in your inbox on the first of every month showing your key performance indicators.
• Understanding the Numbers: Then, your Production Geek and Copywriting Geek will analyze that data and deliver an in-depth review that details the how your online presence is growing each month.
• Action That’s Adaptable: Driven by data, your team takes action on what’s working, identifies areas of opportunity, and adapts as social media platforms continue to change so your social media game is always on the up, year over year.