Google Ads Services

While you’re waiting for your organic SEO strategy to take off, Google Ads can give you that hit of instant gratification. Show up at the top of Google results for your industry’s most popular keywords and search terms! 

Rock City Digital is a Google AdWords certified Arkansas company, which means we’re exactly the geeks you need on your team. We’ll make sure your Google Ads strategy works with your digital marketing strategy seamlessly to boost brand awareness and (most importantly) increase your sales!

And we’ve got the research to back that up! 

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Digital Marketing Agency Owner Kait Hill
Digital Marketing Coordinator Kait Hill
Digital Marketing Account Manager Nikki Roark
Web Designer Daniel Grayling
Senior Social Media Manager Josh Nguyen

How Google Ads Can Increase Your Digital Marketing ROI

The perfect digital marketing strategy for your business will depend on your industry, your budget, your current online reputation, and your long-term goals for your business. But no matter what your situation, some mix of organic, content-driven SEO and Google Ads services will be of the most benefit to your company. And (as good geeks should!) we’ve got the research to back that up!

google ads Offers Quick Entry

Whether you’re a new business or new to digital marketing, Google Ads can help you stretch your marketing budget and funnel potential customers to your site. SEO is incredibly important, but it takes time to climb in the rankings. You can fill that gap with RCD’s Google Ads services and show up at the top of Google results the same day you launch your campaign!

google ads Can Boost Your Organic SEO Results

Even if you’re already ranking organically, Google Ads can help you take those awesome results to the next level! Did you know that people are 93% more likely to click on a website that’s listed more than once in the first five search engine results? 

This happens because our brains automatically assign value to search engine results. When a company is listed twice, it lends your brand authority. (Did we mention we’re also psychology geeks?)


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Seal Solar has used RCD for several years and we are always impressed by their professionalism, knowledge, and willingness to go above and beyond to bring our dreams to life. From video and social media content to web design and SEO/SEM, Rock City Digital can do it all! We highly recommend their services to any business large or small.

Heather, Seal Solar

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Incredibly thankful for the impact Rock City has made on our business. In the time they’ve handled our web presence, we’ve grown our revenue over 100% and much of this attributable to how they’ve upgraded our web presence. The leadership team is responsive and their staff addresses any changes needed to our website immediately. Great team, great product, great service.

Ken, Chenal Family Therapy

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Rock City Digital has done an incredible job re-doing my company’s website and offering innovative ways to boost sales. Outstanding response times to questions!! I look forward to working with them for a long time.

Michael, Fast Glass Service, LLC

Our Process

1. kick-off call

It starts with a kick-off call. Like businesses, our kick-off calls come in all shapes and sizes. It’s a must for our geeks to understand your goals to effectively develop a strong GoogleAds strategy. During our call, we’ll learn about your business and talk about your growth goals so you can get the most for your money. More leads. More phone calls. Converting people who find you online. It all starts here.

What to Expect

  • Learn: Your project manager will ask a lot of questions and dig into exactly what makes your business stand out from competitors.
  • Gather: Then, we’ll access your website, gather any needed logins, and ensure your GoogleAds team is set up to start right away.
  • Forecast: Finally, your project manager will chat timeline and deliverables so you stay in-the-know.

2. expert strategy development & Launch

During the first 2-3 weeks, our GoogleAds geeks build your campaigns, perform keyword research, and create ads. Once the campaign is launched, it’s all about refining. From optimizing keywords to setting cost-per-click benchmarks, our experts know how to leverage Google’s machine learning to expedite results. Then, we’ll share our findings, strategy, and identify the areas of opportunities we know will make the biggest impact for you.

What to Expect

  • Meet: After this first month, you’ll meet with your GoogleAds geek and project manager where you’ll get an in-depth breakdown of their research and strategy.
  • Action: Meanwhile, your GoogleAds geek will launch your campaign and optimize.

3. data-driven results

GoogleAds is a game of constant adaptation, and we’re equipped to play the long game. With access to regular, detailed reporting delivered to you monthly, you’ll never have to guess what’s happening with your ads or how we’re adjusting to keep your business competitive and showing up at the forefront of your market. Whether it’s adding extensions like a map pack or adjusting ad groups, our experts understand your industry. We know how to speak the lingo and communicate that to GoogleAds. 

What to Expect

  • Transparent Reporting: You’ll receive an automated report each month directly in your inbox on the first of every month showing your key performance indicators.
  • Understanding the Numbers: Then, your project manager will analyze that data and deliver an in-depth review that details the content produced by your team and relevant findings.
  • Action That’s Adaptable: Driven by data, your team takes action on what’s working, identifies areas of opportunity, and adapts as algorithms change so your campaigns are always on the up, year over year.

Frequently Asked Questions

Can you provide forecasting to see how much I should be spending?

Absolutely. Each industry is different and figuring out how much you need to spend on your Google Ads campaign is an important part of the process. We can do some forecasting to see what your budget should be based on the goals you want to achieve. Budgets depend on multiple factors, including but not limited to  how many locations you want to target, how competitive your industry is online, and how far up in the search results you want to show up. If you have a specific budget in mind that you want to spend, we can show you what you should be receiving for that budget as well.

How long does it take for a campaign to be set up?

It’s roughly a  2-3 week turnaround for a Google Ads campaign depending on how extensive your campaign is and how your current website and reporting are set up. We can sometimes accommodate faster turn around times if needed.

Who owns the campaign?

You will own the campaign. This means that if you stop doing business with us for whatever reason, you can have access to your campaign and take it with you wherever you go. 

What do you do on the campaign each month?

After we spend the first two months of your campaign optimizing it to set up benchmarks for success and creating your bidding strategy, we go into your campaign to perform daily checks to ensure that campaigns, ad groups, keywords and ads are live, bi-weekly search query keyword check to see if new keywords need to be added or excluded, ad copy optimization, bidding optimization, and budget optimization.

Is there a minimum to work with you?

We do have a minimum. If you have other services with us, our minimum fee is $1,000 per month but if you do not have other services with us it is $3,500 per month. We have found our clients get the best results when they pair Google Ads with a solid website and SEO strategy. If we take on a client for just Google Ads, there is a bigger learning curve for our team which requires more time and resources to get your campaigns up and running efficiently, especially when it comes to setting up reporting and potential landing pages on a website that we didn’t create. However, with that $3,500 per month budget you would obviously be spending more with Google than the $1,000 per month budget, which ensure better results for you as well.

Google Ads Services

$1,000/ Month minimum



Keyword research and analysis
Google Ads Campaign build out
Monthly ongoing optimization
Monthly reporting

Educational Resources

what are Google Ads?

When you search for something on Google and the first few results have that little box in the top left-hand corner that says “Ad”–that’s a Google Ad! 

Google is the most popular platform by far, but you can also advertise on Bing, Yahoo, and any other search engine. Even Facebook, YouTube, LinkedIn, and other social media platforms use the same ads model now!

How do Google Ads work?

Google Ads work on a bid system. Basically, you choose keywords and search terms you think your audience is using and bid to show up for those keywords. The highest bidders show up in those top three spots! 

You can add parameters like location and demographics to narrow down your audience and increase your likelihood of conversion. For instance, if you’re a local ice cream shop in Little Rock, AR, you don’t really need to show up in New York search results! 

Your RCD Google Ads Geeks will help you determine the best and most cost-effective strategy for your Google Ads campaign based on your location, budget, and goals. 

How do Google Ads Increase Qualified Traffic?

41% of clicks in Google searches are on the top three sponsored ads. That’s almost half the traffic on the internet! That means that if you’re not investing in Google advertising, you could be missing out on a huge margin of potential customers. 

And we’re not just saying that because we’re the best dang Arkansas Google Ads company around. Google Ads’ Display network is comprised of over 2 million websites and reaches over 90% of internet users

And when you take into consideration that:

  • 97% of people use the internet to search for local businesses,
  • 65% of people click on ads when making a purchase, AND
  • Traffic brought in by  Google Ads yields 50% more conversions than organic traffic

Woof! We just gave ourselves goosebumps! You can’t argue with statistics like that. Well, you could, but you’ll make our Google Ads Geeks cry–and we know you don’t want that!

More Google Ads Statistics

Numbers from the Geeks

  • Google Ads can increase brand awareness by up to 80%
  • Paid advertising returns $2 for every $1 spent – a 200% ROI rate
  • 60% of mobile users will click on the top three results
  • 70% of mobile customers call their target business directly through Google Ads

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