PPC Services

While you’re waiting for your organic SEO strategy to take off, pay-per-click (PPC) advertising can give you that hit of instant gratification. Show up at the top of Google results for your industry’s most popular keywords and search terms! 

Rock City Digital is a Google AdWords certified Arkansas PPC company, which means we’re exactly the geeks you need on your team. We’ll make sure your PPC strategy works with your digital marketing strategy seamlessly to boost brand awareness and (most importantly) increase your sales!

Josh Nguyen at Rock City Digital

How PPC Can Increase Your Digital Marketing ROI

The perfect digital marketing strategy for your business will depend on your industry, your budget, your current online reputation, and your long-term goals for your business. But no matter what your situation, some mix of organic, content-driven SEO and PPC services will be of the most benefit to your company. And (as good geeks should!) we’ve got the research to back that up!

PPC Offers Quick Entry

Whether you’re a new business or new to digital marketing, pay-per-click advertising can help you stretch your marketing budget and funnel potential customers to your site. SEO is incredibly important, but it takes time to climb in the rankings. You can fill that gap with RCD’s PPC services and show up at the top of Google results the same day you launch your campaign!

PPC Can Boost Your Organic SEO Results

Even if you’re already ranking organically, PPC can help you take those awesome results to the next level! Did you know that people are 93% more likely to click on a website that’s listed more than once in the first five search engine results? 

This happens because our brains automatically assign value to search engine results. When a company is listed twice, it lends your brand authority. (Did we mention we’re also psychology geeks?)

Our Process

1. Kick-Off Meeting

This is where we first get to know ya! We want to know all about your services, business goals and where are you wanting to find new clients. This will help us craft a strategy to fit your objectives!

2. Strategy

After the kickoff meeting, we put together a paid search strategy that helps your ideal targets find you. This includes forecasting, keyword research, and many other things. There’s a lot that goes into creating a killer Google Ads campaign so we don’t want to get too technical.

3. We launch!

After our Search Strategy is complete, we get to work! This is where we pull out our magic wands, say a few words, and bam! We sprinkle our Google Ads magical dust all over the internet!

1. Kick-Off Meeting

This is where we first start "dating". Ya know...we get to know you a bit and see what your life goals are. We get to know your brand personality and voice so that way we can know what kind of "person" you are.

2. Strategy

After the kickoff meeting, we put together a search strategy that makes your site super Google-friendly so that your clients can find you. This includes major research on keywords among other things. Being friendly to Google is a big formula so we don't want to get too technical.

3. We launch!

After our SEO strategy plan is done, we get to work! This is where we actually get to pull out our wands, say a few magic words, and bam! We sprinkle our SEO magical dust all over your website.

Your Arkansas PPC Company

Geeks are people of integrity and data–marketing scientists if you will. So you know we’re not just bragging when we say, we are central Arkansas’ premier PPC experts. Our Geeks are 100% Google AdWords certified and have years of experience with data analysis and digital marketing strategy. 

Rock City Digital has been recognized time and again for our dedication to our clients, our creativity, and our unconventional (but winning!) strategies. We help clients all over the country increase their ROI and boost their brand presence to previously unprecedented levels. 

In short–we’re the best Arkansas PPC company in the game, baby!

Okay… now we’re bragging. But just a little.

Servicing Little Rock, NWA, Fayetteville, Bentonville, Springdale, Rogers, Bella Vista and more. Not in Arkansas? No problem! See all the cities we serve at the bottom of the page. If you have questions about our PPC services, or you just want to learn more about what digital marketing can do for your company, contact RCD today!

Educational Resources

what Is PPC?

PPC stands for “pay-per-click” advertising. When you search for something on Google and the first few results have that little box in the top left-hand corner that says “Ad”–that’s a PPC ad! 

Google is the most popular PPC platform by far, but you can also advertise on Bing, Yahoo, and any other search engine. Even Facebook, YouTube, LinkedIn, and other social media platforms use the PPC model now!

How does ppc work?

PPC works on a bid system. Basically, you choose keywords and search terms you think your audience is using and bid to show up for those keywords. The highest bidders show up in those top three spots! 

You can add parameters like location and demographics to narrow down your audience and increase your likelihood of conversion. For instance, if you’re a local ice cream shop in Little Rock, AR, you don’t really need to show up in New York search results! 

Your RCD PPC Geeks (could we have any more acronyms?) will help you determine the best and most cost-effective strategy for your PPC campaign based on your location, budget, and goals. 

How does PPC Increase Qualified Traffic?

41% of clicks in Google searches are on the top three sponsored ads. That’s almost half the traffic on the internet! That means that if you’re not investing in paid-per-click advertising, you could be missing out on a huge margin of potential customers. 

And we’re not just saying that because we’re the best dang Arkansas PPC company around. Google Ads’ Display network is comprised of over 2 million websites and reaches over 90% of internet users

And when you take into consideration that:

  • 97% of people use the internet to search for local businesses,
  • 65% of people click on ads when making a purchase, AND
  • Traffic brought in by PPC yields 50% more conversions than organic traffic

Woof! We just gave ourselves goosebumps! You can’t argue with statistics like that. Well, you could, but you’ll make our PPC Geeks cry–and we know you don’t want that!

More PPC Statistics

Numbers from the Geeks

  • PPC ads can increase brand awareness by up to 80%
  • Paid advertising returns $2 for every $1 spent – a 200% ROI rate
  • 60% of mobile users will click on the top three results
  • 70% of mobile customers call their target business directly through Google Ads
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Videos we recommend

PPC Services

$1,000/ Month minimum

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PPC Forecasting

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Keyword research and analysis
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Google Ads Campaign build out
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Monthly ongoing optimization
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Monthly reporting
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Month-to-Month
Add-Ons
Additional fees may apply if you have more than one location.

Frequently Asked Questions

What are ppc ads?

PPC (pay-per-click) ads displayed on search engines that lead you back to a website. The “click” in pay-per-click is you clicking on the link! Google Ads is by far the most popular PPC platform in the world. But you can also create PPC ads on Bing, Yahoo, and Facebook. 

PPC ads are created to look just like organic results. That way, when someone types in your desired keywords or search terms, they’ll see you right at the top of the page! The only noticeable difference between organic search results and PPC ads is the bolded little “Ad” in the top lefthand corner.

What are ppc campaigns?

The basics of PPC are pretty simple–bid on keywords and search terms that are relevant to your industry and lead people back to your site! But building a full-scale PPC campaign is where it starts to get tricky for a lot of business owners. 

A PPC campaign is a marketing strategy that uses research and content to drive people to your website. Keyword research and market research will help you decide which keywords to bid on. Then you will decide on a budget and a schedule. Next, you’ll want to create an SEO-optimized page to send searchers to once they’ve clicked on your ad. And don’t forget to track conversions and A/B test to ensure you’re getting the best possible ROI!

If your eyes are starting to cross, don’t stress–just reach out to RCD! Our PPC geeks are happy to answer your questions and help you develop a winning campaign!

Why ppc is important?

While PPC should never be your only form of digital marketing, it can play a key role in your overall marketing strategy. We all know how difficult it can be to rank on Google organically (that’s why you’re reading this page in the first place, we’d bet!). PPC is an excellent way to show up at the top of Google while you work on improving your SEO and content marketing strategy. 

Did you know that over 40% of clicks on Google are on the top three sponsored ads?? That’s some serious traffic you’re missing out on if you’re not using PPC! And more traffic = more conversions = more sales. It doesn’t take a Geek to realize that’s good math!   

Even if you are ranking organically already, it’s a powerful indication to buyers when they see you in more than one of the top spots. In fact, the likelihood of someone clicking on your link increases by 80% when your brand is visible in multiple spots on the search engine page.

Essentially, PPC helps ensure that you’re visible to potential customers at the exact moment they’re looking for your products or services.

How PPC and SEO work together?

You should work to align your SEO and PPC efforts because they are both key elements of your marketing strategy–and the success of one can drastically affect the success of the other. 

Your SEO strategy is designed to help you rank organically on search engines. PPC offers the instant gratification of being able to appear at the top of results. So you’d assume that once your SEO strategy takes off, you can cut back on PPC…right? Actually, no. Largely because when you cut PPC, you’re opening that space to competitors who are advertising through PPC. 

65% of people click on ads when they’re ready to make a purchase. But when people are in the research phase before their purchase, they’re 80% more likely to click on an organic result. You want to be there during both stages of the sales cycle! You want to be a one-stop-shop of customer education, information, and point of sale! 

AND did you know that the better your SEO is, the lower your PPC cost will be? It’s true! It’s called a “quality score” and it’s part of how Google determines its pricing. Basically, they’re trying to reward companies who are sending searchers to relevant and high-quality pages. 

So investing in good SEO means you’re indirectly improving the ROI of your PPC. And then the qualified traffic improves your SEO! And all of that leads to more sales! Win-win-win!

Are PPC and SEM the same?

The short answer is…No.

The slightly longer answer is that while they have similar goals, they are different tactics. SEM stands for “Search Engine Marketing” and is a blanket term for every marketing activity intended to improve search engine visibility. So technically, all PPC is SEM, but not all SEM is PPC. 

Make sense? If not, just find your local Geek for a shoulder to cry on. They love condensing complex ideas into bite-sized chunks!

How can PPC help your business?

We could write articles (and actually have – check the Blog page!) on how PCC helps your business. But the long and short of it is this:

  • PPC ads increase your visibility and place you at the top of Google search results. 
  • This leads to an increase in qualified traffic.
  • More qualified traffic means more leads and, ultimately, more sales!
  • More traffic and longer site visits improve your organic Google rankings.
  • This leads to more traffic.
  • Which leads to more sales again!

And so the cycle continues. With the right PPC advertising campaign, you can improve visibility, qualified traffic, and sales leads. 

Testimonials

★ ★ ★ ★ ★

Rock City Digital’s impact on our business has been profound and the peace I’ve felt as a CEO with regards to their integrity, work ethic, and ability to deliver upon what they sold me has been crucial in allowing me to stay focused on higher-level projects within our practice. 

Ken Clark, Chenal Family Therapy

★ ★ ★ ★ ★

Rock City Digital has done an incredible job re-doing my company’s website and offering innovative ways to boost sales. Outstanding response times to questions!! I look forward to working with them for a long time.

Michael Clifford, Fast Glass Service, LLC

★ ★ ★ ★ ★

Rock City Digital is great in SO many ways! Their staff is prompt, efficient, and wildly talented. They have worked on several projects for me and I have always been very pleased. RCD is one of a kind!

Billie Jean Pitoyak, Pro Land Title

★ ★ ★ ★ ★

I met with the great folks at Rock City Digital in late 2016. Not only were they able to build me a sweet website, they were able to do it in a really cost-effective manner. Since then I’ve added in their social media and Google Ads management, and my business has really taken off. They’re literally a call or Facebook message away, and they always take care of me. 

Josh Wilhelmi, Game Goblins

You Can Find Rock City Digital in These Cities

Find RCD In Conway

1125 W Oak Street
Suite 206
Conway, AR 72032

Find RCD In Little Rock

417 Main Street
Little Rock, AR 72201

Cities We Serve

Little Rock

Fayetteville

Fort Smith

Bentonville

Springdale

Kansas City

Conway

Hot Springs

Memphis

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Find RCD In Little Rock

417 Main Street
Little Rock, AR 72201

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1125 W Oak Street
Suite 206
Conway, AR 72032

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