Why Invest in SEO Services
If you’re going to do digital marketing, you want to make sure you are benefiting from the magic of SEO. All it means is that you’re increasing traffic to your website through organic search results, like what you get on Google when you type something in. SEO makes sure that the traffic and clicks leading to your website is quality and of value to your business. The two most important aspects of SEO then, are the quantity and quality of traffic to your website.
Quality Website Traffic
If someone is searching for digital marketing services, they want search results related to this service. For example, we at Rock City Digital wouldn’t want our website to show up on an organic search result page if someone was searching for the nearest grocery store because that isn’t what we are. Sure, we might get some visibility, but if someone is trying to find out where to shop for their groceries, they probably aren’t going to be interested in our digital marketing expertise. Even if they were to click the link to visit our website, it probably wouldn’t do us any good. It wouldn’t be likely for that website visit to end up counting as quality website traffic. Why? Because someone looking for a grocery store wouldn’t care to learn more about our digital marketing services. We wouldn’t make a sale or generate any leads with that website visit. Yes, it’s their loss, but that’s beside the point.
Hopefully, that example is helpful to you. If you take nothing else from it, just know that Rock City Digital is not a grocery store.
Website Traffic Quantity
After SEO ensures your website traffic is of quality, meaning people are visiting your website because they searched for something you offer, then we can worry about the quantity of website traffic. Obviously, the more traffic (visitors) to your website, the better, as long as it is bringing people interested in what you’re selling. That’s why quality traffic is just as important as quantity. When people search for something relevant to your product or service, and your website shows up on the search page, they are much more likely to be of value to your business when they click on your page.
Get On the Radar
More and more, SEO is important for businesses because people search the web all of the time. Thanks to smartphones, we have the world at our fingertips. For businesses, it means you can reach people right when they decide to search for something, often when they’re prepared to buy. If someone is in a new city, they might look up lunch spots in their area. If you’re utilizing SEO the right way, your restaurant could pop up in the local search results, giving you an opportunity to influence a potential customer without even being physically present.
How Can Rock City Digital Help with SEO Services?
At Rock City Digital, we basically have an SEO wizard on staff. We will make sure your website, whether we build you one or work on your current one, is all spruced up with strategy and techniques to make it SEO-friendly. If you hear the term SEO and feel like it’s a mystery you’ll never understand, you aren’t alone. Luckily, our team will do all the nitty-gritty work for you, so all you have to know is that your website and Google will soon be BFF. Cute, right?
We believe that the best way to help our clients connect with their customers is to actually know who our clients are. Digital marketing is a lot like storytelling, so we want to know yours. For these reasons, our initial kick-off meeting is sort of like a first date. We want to know your vision, goals, and why you do what you do. This helps us get to know you and your business better, which will ultimately help us tell your story online.
Afterward, we take what we learned and put together a search strategy that makes your site Google-friendly, so your clients and customers can find you. This includes a lot of research on keywords that reflect your business, among other things. Being Google-friendly is a complex formula, so we won’t get too technical about it here. When our SEO strategy plan is done, we get to work! This is where we actually get to pull out our wands, say a few magic words, and bam! We sprinkle our SEO magical dust all over your website. You know, stuff that SEO wizards do.
Feel like we might be a good fit? Something tells us you’re right. Reach out to us here and let’s get things started!